[http://www.iamcharliegraham.com/wp-content/uploads/2015/10/wildernessculture-rei1440project-welltravelled-awesomeearth.jpg] For the last few years virality has been in vogue.  Talk to almost any consumer or small-business-based startup and they’ll tell you that their marketing plan is to figure out how to grow by word of mouth, become viral