Personalization - I Am Charlie Graham

I Am Charlie Graham

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Personalization

A collection of 3 posts

Loyalty for Shopping Sites

At Shop It To Me [http://www.shopittome.com], we interview people all of the time about their shopping habits, and with the exception of maybe Amazon, there currently really is no one major player among pure shopping search sites. When someone wants to search for an item or shop

Personalization does not have to be “Creepy”

On Sunday, The New York Times ran an article [http://www.nytimes.com/2012/06/24/technology/e-tailer-customization-whats-convenient-and-whats-just-plain-creepy.html?pagewanted=all] arguing that retailers’ personalization attempts are backfiring because they are becoming too personalized. The piece quoted several retailers who had tested sophisticated personalization tools with poor results. They concluded

Focus: What is your product going to be awesome at?

One of the most important things to do when you are building a product of any size is to focus. Pick the few things you are going to be amazing at and the many things you will not be. It’s hard, but it’s the only way to succeed.