How to build a culture of experimentation

As you have probably noticed from my blog — at Shop It To Me, we are big fans of experimentation.   I believe to succeed you can’t just treat experimentation with lip-service.  It needs to be ingrained in your culture.

For those of you who want to start experimenting in your company, I just posted an article on  How To Build a Company Culture of Experimentation at Mashable.  Take a look!